If the malaria fatality rate is rising, the journalist simply has to find a child dying of malaria and tell the reader what she sees. The result will be a surge of emotion and a story that will feel urgent and powerful. But what if the malaria fatality rate is falling? How do you tell the emotionally gripping story of a child who is healthy? She eats breakfast. She goes to school. It’s all perfectly ordinary and dull. There’s no emotion. And no story.
Why Good News Is An Oxymoron

Source: dangardner.ca