Don’t show the killer’s face, or incessantly repeat his name. Don’t repeat any of his manifestos or grievances. (They’re always tedious drivel anyway.) Don’t glamorise him. Don’t offer up a 24/7 drumbeat of excitement. Report the facts soberly, and, where there must be coverage, lead with the victims. Make them human.
Fixed a sink, now dishes, then mow lawn. I can perform traditionally masculine and feminine household chores! Fighting sexism a task a time.